Klüh Catering, a subsidiary of the Klüh Group, is among the exclusive group of nominees for the PEPP! Marketing.Award 2025. The award is presented by the trade magazine for professional communal catering gvpraxis and the delivery wholesaler CHEFS CULINAR. It recognises creative concepts that demonstrate how catering services can be effectively and creatively presented – for example, to inspire guests, attract and retain new staff, or make catering sustainable and health-conscious.
Klüh Catering has been nominated for its initiative “I don’t learn for just anyone. But for Klüh – because every kitchen assistant can become a hero.” This is a further training programme called “Küchenheld” (Kitchen Hero) which has been developed in collaboration with the Düsseldorf Chamber of Industry and Commerce (IHK). It is aimed at people over the age of 25 who have either been unemployed for a length of time, face challenges on the job market due to a lack of training or are currently engaged in low-skilled employment.
The initiative is inspired by the Klüh Group’s current employer branding campaign, which uses the slogan “I don’t work for just anyone” and the hashtag #SelbstbewusstSein (be confident) to spotlight the valuable work of its employees and position Klüh as a diverse and supportive employer.
The training programme is characterised by its strong practical focus and benefits from Klüh’s expertise across various catering sectors, including Care and Business & Industry. The aim is to prepare the participants step by step for a vocational qualification from the Chamber of Industry and Commerce (IHK) by means of targeted qualification units, which open up new career prospects and secure long-term opportunities on the labour market.
“With Küchenheld, Klüh not only imparts specialist knowledge, but also offers genuine prospects for the future – an opportunity to confidently enter the world of catering and proudly write your own success story at Klüh”, explains Thorsten Greth, Managing Director of Klüh Catering.
All the companies nominated are invited to take part in the gvpraxis trend days on 1 and 2 July 2025 in Mainz. The event will include the official PEPP! Marketing.Awards ceremony. Only then will the winners in the categories Business, Care and Education be announced.
